Springboard Eydo Creates Safety Campaign for North Carolina Operation Lifesaver
Apex, NC: Springboard Eydo announced that the firm is continuing its long relationship with North Carolina Operation Lifesaver by creating a public service safety campaign aimed at reducing train/vehicle incidents at railroad crossings.
The campaign, entitled “Don’t Cross That Line,” was conceived by the firm as a means of educating the public on the importance of using good judgment when near railroad crossings. By using tag lines such as “It’s a fine line being between begin wrong and being gone,” and “It’s a fine line between beating the odds and being another statistic,” the campaign illustrates the importance of split-second decision making — and the implication of the choice.
This most recent public service campaign compliments previous collaborations between Springboard Eydo and North Carolina Operation Lifesaver. In 2007 the team created a PSA for television and radio that featured NASCAR driver Casey Mears, and in 2008 a trespass prevention PSA ran on radio stations throughout the state of North Carolina.
“Thanks to our partnership with Springboard Eydo, we have been able to produce five public service announcements to help spread our safety message throughout North Carolina,” says Vivian Speight-Bridges, Executive Director of North Carolina Operation Lifesaver. “Their vision, and the ability to keenly understand our message and our audience, has brought recognition to their work from Operation Lifesaver chapters across the country. Saving lives is our goal and creating the communications to deliver that message is theirs — we believe that combination makes a difference.”
About Springboard Eydo
Based in Apex, Springboard Eydo is a marketing and public involvement firm specializing in creative communications activities, including branding, website design and development, print collateral and public involvement. The firm’s clients include Operation Lifesaver, North Carolina Department of Transportation, North Carolina Railroad Company, Semiconductor Research Corporation, The Salvation Army of Wake County, Triangle Brick, Apex and Morrisville Chambers of Commerce and others. Springboard Eydo can be reached at (919) 363-9975 or via email at info@springboardeydo.com.
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